Autopsy of Architecture

Stories Behind the Nation's Historic Buildings & Structures

Tag: Continental Baking Company

Wonder Bread Factory

Photo © 2018 David Bulit, Wonder Bread Factory - Memphis, Tennessee

Located in the Edge District of Memphis, Tennessee, the Wonder Bread factory was built in 1921, the same year that Taggart Baking Company of Indianapolis, Indiana launched the Wonder Bread brand. The brand was named by Elmer Cline, vice president for merchandising development, who was filled with “wonder” at the sight of hundreds of balloons